Creativity

Goodyear: Bubblewrap

Pop and try to stop.

Published on Jul 02, 2012

Editor's Pick

Sometimes it's hard to stop (popping bubble wrap.) Y&R Sao Paolo gives idle Metro readers something to do by creating an ad printed on bubble wrap. Inside one of the bubbles is the image of a child, a cow or a cyclist, things you probably don't want to run over. So get yourself some Goodyear tires, with their efficient grips, and pop away.

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Credits

Date
Jul 02, 2012
Agency:
Y&R Sao Paulo
Chief Creative Officer:
Rui Branquinho
Client:
Goodyear
Creative Director:
Rui Branquinho
Creative Director:
Flavio Casarotti
Creative Director:
Alexandre Vilela
Creative Director:
Felipe Gall
Art Director:
Leandro Camara
Copywriter:
Fabio Tedeschi
Print Agency Producer:
Robinson Silva
Print Agency Producer:
Elaine Carvalho
Print Agency Producer:
Flavio Zamboni
Art Buyer:
Monica Beretta
Creative Planner:
Fernanda Flandoli
Creative Planner:
Flavio Proenca
Media Team:
Gustavo Gaion
Media Team:
Gabriela Ben David
Client Approval:
Rui Moreira
Client Approval:
Luciana Guidi

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