Creativity

Soccer Players Share Their 'Shoe Selfies' Ahead of Big Italian Game

AS Roma Teamed up With Google for 360 Degree View of Footwear

Published on Mar 03, 2015

Editor's Pick

Players from Italian soccer team AS Roma showed off their shoes online in 360 degrees ahead of a big game against rivals Juventus last night. The club teamed up with Google and agency Deeplocal to create a site where fans could see the players filmed standing in a "shoe selfie machine" ahead of the match. (One, Radja Nainggolan, sported rainbow laces in support of gay rights). It's all part of a wider experience called Roma #360 created by the club in partnership with Google. Future content will include drone footage and the opportunity to ride remotely on the team bus.

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About

Credits

Date
Mar 03, 2015
Agency:
Deeplocal
Client:
Google / AS Roma

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