Players from Italian soccer team AS Roma showed off their shoes online in 360 degrees ahead of a big game against rivals Juventus last night. The club teamed up with Google and agency Deeplocal to create a site where fans could see the players filmed standing in a "shoe selfie machine" ahead of the match. (One, Radja Nainggolan, sported rainbow laces in support of gay rights). It's all part of a wider experience called Roma #360 created by the club in partnership with Google. Future content will include drone footage and the opportunity to ride remotely on the team bus.