Soccer Players Share Their 'Shoe Selfies' Ahead of Big Italian Game

AS Roma Teamed up With Google for 360 Degree View of Footwear

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Players from Italian soccer team AS Roma showed off their shoes online in 360 degrees ahead of a big game against rivals Juventus last night. The club teamed up with Google and agency Deeplocal to create a site where fans could see the players filmed standing in a "shoe selfie machine" ahead of the match. (One, Radja Nainggolan, sported rainbow laces in support of gay rights). It's all part of a wider experience called Roma #360 created by the club in partnership with Google. Future content will include drone footage and the opportunity to ride remotely on the team bus.

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About

Credits
Date
Mar 03, 2015
Agency:
Deeplocal
Client:
Google / AS Roma
Tags
Category
Industry
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