Creativity

Stream Music While You Shop as Asos Teams With Google Play

'Soundtrack Your Summer' Site Is Themed Around Different Occasions

By Alexandra Jardine. Published on Jul 29, 2015

Editor's Pick

Asos has teamed up with Google Play to match music to fashion, allowing people to browse summer looks while listening to suitably appropriate tracks.

Users can visit the Soundtrack Your Summer site to view and buy Asos fashions for men and women. At the top of each page, they can click to launch a Google Play Music radio station while they are browsing and shopping. As summer progresses, the site, created by Essence, will offer different fashions and music themed around occasions such as Festival Season Pool Party, Roof Party and Labor Day Weekend.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 29, 2015
Client:
Google / Asos
Digital Agency:
Essence

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.