Creativity

What Would Happen if a Piano Played Only One Note? Android Tests It Out

Droga5 Uses Music to Illustrate 'Be Together. Not the Same'

By Alexandra Jardine. Published on Feb 17, 2016

Editor's Pick

Google's latest salvo in its Android campaign puts its "Be Together. Not the Same" slogan to the test with a very unusual piano.

Droga5 created the "Monotune" piano so that every key plays the same note -- Middle C -- which, as you can see in a behind-the-scenes video, was quite a feat of engineering, involving much sawing and drilling. It then asked Ji, a professional pianist, to play a Beethoven piano sonata, first beautifully on a normal piano, and then turning to the hacked piano. The result is something pretty amazing to watch -- and it's a good illustration of the tagline.

Interestingly, it's the second time we've seen a piano analogy in adland recently; last month, Kia used the idea of Middle C being boring, but fundamental, to a piano in an Optima ad narrated by Christopher Walken.

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About

Credits

Date
Feb 17, 2016
Agency:
Droga5
Client:
Google Android

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