Creativity

A Gym Becomes a Haven for Transgender Community in Google Business Ad

Spot for Google My Business Was Created for LGBT Pride Month

Published on Jun 16, 2015

Editor's Pick

This documentary-style spot from Google tells the story of how an unassuming Kansas City gym became the gathering place for a growing transgender community.

The ad, by Venables Bell & Partners, was created in honor of LGBT Pride Month and promotes Google's Google My Business service. It includes interviews with Hailee Bland Walsh, the owner of CityGym, as well as Jake, a gym-goer who has transitioned from female to male and is just one of a growing group who has found the gym to be "safe and inclusive." Uber Content's Eliot Rausch directed.

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About

Credits

Date
Jun 16, 2015
Agency:
Venables Bell & Partners
Chairman:
Paul Venables
Client:
Google
Executive Creative Director:
Will McGinness
Creative Director:
Lee Einhorn
Art Director:
Avery Oldfield
Copywriter:
Adam Wolinsky
Director of Integrated Production:
Craig Allen
Agency Producer:
Amy Gatzert
Production Company:
Uber Content
Director(s):
Eliot Rausch
Director of Photography:
Chayse Irvin
Executive Producer:
Preston Lee
Producer:
Micki Poklar
Editing Company:
Lumberyard
Editor:
Kevin Bagley
Sound Design:
740 Sound
Sound Designer:
Rommel Molina
Music:
Songs for FIlm and TV
Mix:
Lime
V/FX:
Lumberyard
V/FX Producer:
Zoe Zaitzeff
Business Lead:
Colleen McGee
Account Director:
Robert Woods
Account Supervisor:
Brenda Pyles
Account Manager:
Ariel Rosen

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