Google's Cardboard has won the Grand Prix for Mobile at this year's Cannes Lions International Festival of Creativity.
The jury decided that the winner was not a campaign about a mobile device, or a campaign executed on mobile devices, but one it called an "enabler"-- a winner that itself facilitated multiple campaigns also hoping to take home the Grand Prix. Read more about the Grand Prix over at AdAge.com.
Here's Creativity's original story on Cardboard:
Google wants virtual reality to be accessible -- and is throwing shade at Facebook in the process. The tech giant has unveiled a new microsite called "The Cardboard Project," which lets you build your very own virtual reality headset, a la Oculus Rift, using just cardboard -- and a couple other things. The site reads: "Virtual reality has made exciting progress over the past several years. However, developing for VR still requires expensive, specialized hardware. Thinking about how to make VR accessible to more people, a group of VR enthusiasts at Google experimented with using a smartphone to drive VR experiences."
The Cardboard enclosure will turn your phone into a basic VR headset, and there an accompanying software toolkit that lets developers write VR software. "We hope to encourage developers to build the next generation of immersive digital experiences and make them available to everyone," the site says.