Creativity

Pit Yourself Against Tolkien Monsters In Google Chrome's Updated Middle Earth

Latest Version of Site Launches Alongside 'The Hobbit: Battle of the Five Armies'

Published on Nov 20, 2014

Editor's Pick

With Tolkien fans eagerly awaiting the final installment in the "Hobbit" trilogy, Google Chrome has updated its immersive Journey Through Middle Earth website to match the last of Peter Jackson's epic movies.

Launched to coincide with Warner Bros.' release of "The Hobbit: Battle of the Five Armies" in December, the site (created by Swedish agency North Kingdom) now offers content from all six "Lord of the Rings" and "Hobbit" Movies. It's fully optimized for mobile phones and new features include interactive battlegrounds, where visitors can pretend they're taking part in epic battles from Tolkien's "Lord of the Rings" and "Hobbit" books, entering locations such as the Black Gate, Lonely Mountain and Helm's Deep. Players can choose whether to be good or evil and are given a Tolkien-esque name before pitting themselves against mythical creatures from the books and films. They can also challenge friends to a battle using peer-to-peer gameplay technology.

Also new is a "hero's journey" section to follow the journeys of Bilbo and Frodo with 3D animations and interactive navigation.

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About

Credits

Date
Nov 20, 2014
Agency:
North Kingdom
Client:
Google Chrome / The Hobbit

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