Creativity

Google Chrome: Dear Sophie

Published on May 04, 2011

Editor's Pick

The Google Creative Lab has launched a new campaign focusing on the Chrome browser. The campaign, which is themed "the web is what you make of it," showcases Chrome working in conjunction with other well-known Google products like Gmail and YouTube.

Where past Chrome efforts have dazzled with demonstrations and visualizations based on performance, this campaign takes a more emotional, less nerdy approach. In appearance and tone, the spots also feel like kin to Google's search-based ads, like Parisian Love.

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About

Credits

Date
May 04, 2011
Agency:
Google Creative Lab
Client:
Google
Executive Creative Director:
Calle Sjoenell
Agency:
BBH New York
Executive Creative Director:
Pelle Sjoenell
Executive Creative Director:
Robert Wong
Associate Creative Director:
Jesse Juriga
Art Director:
Steve Peck
Art Director:
Caprice Yu
Copywriter:
Jeff Johnson
Creative Consultant:
Henry Joost
Creative Consultant:
Ariel Schulman
Head of Broadcast:
Lisa Setten
Senior Producer:
Melissa Bemis
Project Manager:
Jessica Beavers
Editor:
Chris Huth
Assistant Editor:
Tiffaney McCannon
End Tag Graphic:
Buck
Online Facility:
Black Hole
Online Editor:
Tim Farrell
VFX Company:
Black Hole
VFX Artist:
Andre Sam
VFX Artist:
Reginald Butler
Producer:
Tim Vierling
Audio Facility:
Plush
Audio Engineer:
Rob Fielack
Music Supervisor:
Search Party Music
Executive Producer:
Stephanie Diaz-Matos
Artist:
Ingrid Michaelson

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