Creativity

Google Chrome: It Gets Better

The web is what you make of it

Published on May 04, 2011

Editor's Pick

The Google Creative Lab has launched a new campaign focusing on the Chrome browser. The campaign, which is themed "the web is what you make of it," showcases Chrome working in conjunction with other well-known Google products like Gmail and YouTube.

Where past Chrome efforts have dazzled with demonstrations and visualizations based on performance, this campaign takes a more emotional, less nerdy approach. In appearance and tone, the spots also feel like kin to Google's search-based ads, like Parisian Love.

Here, Chrome is showcased in the context of the It Gets Better campaign; the spot uses news and footage of the videos that have been created and shared on behalf of that cause.

View the other spot, Dear Sophie, here.

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About

Credits

Date
May 04, 2011
Agency:
Google Creative Lab
Client:
Google
Executive Creative Director:
Calle Sjoenell
Agency:
BBH New York
Executive Creative Director:
Pelle Sjoenell
Executive Creative Director:
Robert Wong
Associate Creative Director:
Jesse Juriga
Art Director:
Steve Peck
Art Director:
Caprice Yu
Copywriter:
Jeff Johnson
Head of Broadcast:
Lisa Setten
Editor:
Heidi Black
Editor:
The Whitehouse
Project Manager:
Jessica Beavers
Web Content Research:
Nickerson Research
End Tag Graphic:
Buck
Music Supervisor:
Search Party Music
Executive Producer:
Stephanie Diaz-Matos
Producer:
Calleen Colburn

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