Creativity

Google Chrome: Jess Time

Going to college, via Chrome.

Published on Sep 11, 2012

Editor's Pick

Google Chrome moves on from stalkers for its latest edition of the long-running "The Web is What You Make Of it" campaign, created out of BBH New York and Google Creative Lab. "Jess Time" explores the bond between a father and his college student daughter. Regular stuff, but it gets heavier, because this relationship is happening in the absence of a mother. As on previous efforts like "Dear Sophie" and Thailand's "Soi Dogs," it's an attempt to loosen our tear ducts and get us wistfully clicking away at Chrome to send a message to our parents. Although we're not as inclined to reach for the tissue box on this one--overall the tone is more playful, and maybe babies and dogs wield more power over our waterworks than college students--the work remains charming, and perfectly pitched.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 11, 2012
Agency:
BBH New York
Client:
Google Chrome
Director:
Nanette Burstein
Agency:
Google Creative Lab
Production Company:
Hungry Man
Production Company EP/Managing Partner:
Kevin Byrne
EP:
Cindy Becker
Line Producer:
Elizabeth Amaral
DP:
Bob Chappel
Producer:
Mary Ellen Verrusio
Producer:
Calleen Colburn
Associate Creative Director:
Caprice Yu
Creative Director:
Larry Corwin
Creative Director:
Jesse Juriga
Copywriter:
Jim Robbins
Art Director:
Jess Shriftman
Producer:
Christine Lindemann
ECD:
Iain Tait
Creative Director:
Josh Rosen
Copywriter:
Natalie Hammel
Editing Company:
Lost Planet

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.