Creativity

Google: Demo Slam

How would you show Google off?

Published on Oct 20, 2010

Editor's Pick

Google Creative Lab and Johannes Leonardo have launched Google Demo Slam, an online campaign that recruits the general public into showing off various Google technologies, in order to increase awareness of the company's array of offerings, from Google Goggles to Google Mobile Voice Search. Films so far demonstrate how Goggles, for example, can recognize a human recreation of Mount Rushmore, or how Google Voice search works in the middle of extreme sports action, or, when your mouth is stuffed with marshmallows. Each film is pit against another, and visitors are able to vote on the most successful demo.

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About

Credits

Date
Oct 20, 2010
Agency:
Google Creative Lab
Client:
Google
Executive Creative Director:
Jan Jacobs
Agency:
Johannes Leonardo
Executive Creative Director:
Leonardo Premutico
Producer:
Matthew Mattingly
Art Director:
Anthony Alvarez
Art Director:
Phillip Bonnery
Art Director:
Ben Clare
Art Director:
Emmie Nostitz
Art Director:
Dave Tomkins
Copywriter:
Jason Ashlock
Copywriter:
Bipasha Mookherjee
Copywriter:
Iain Nevill
Copywriter:
Alex Romans
Account Director:
Dean Rubinstein
Site Build/Development:
Hello Monday
3D:
Stupid Studio
Hosting:
Tier 3
Backend:
Alpha Solutions

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