Creativity

Google Shows How Google Glass Can Help Firefighters Do Their Job

Film By Anomaly Gives Insight Into The Technology's Practical Applications

Published on Jan 21, 2014

Editor's Pick

Google's new video for Google Glass, created by Anomaly, gives a useful insight into what the much-talked-about technology can do in practical, real-life situations. It's a clever way of introducing the technology to a wider audience. It follows a North Carolina based firefighter and Glassware developer, Patrick Jackson, who is developing ways that Google Glass can help firefighters become more effective. These include having instant access to maps of the areas or buildings where incidents are taking place, finding the nearest hydrant or calling up a diagram showing the design of a car that needs to be cut open to rescue a driver..

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About

Credits

Date
Jan 21, 2014
Agency:
Anomaly
Chief Creative Officer:
Mike Byrne
Client:
Google
Exec. Creative Director:
Eric Segal
Exec. Creative Director:
Ian Toombs
Creative Director:
Jason Musante
Creatives:
Rick Jacques
Creatives:
Luke Sacherman
Senior Producer:
Niki Polyocan
Production:
Decon
Director:
Jason Goldwatch
Executive Producer:
Misha Louy
Director of Photography:
Jason Goldwatch
1st AD:
Shad Melvin
Producer:
Ian Blain
Post Production:
Decon
Editor:
Eric Wais
Colorist:
Adrian Seery, MPC, NY
Sound:
Rob DiFondi, Sound Lounge
VFX & Compositing:
My Active Driveway

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