Creativity

Google Fiber Enables Sick Boy To Pitch for MLB Game Remotely

Robotic pitching machine was developed by Deeplocal

Published on Jun 13, 2013

Editor's Pick

Google, agency Venables Bell & Partners and tech partner Deeplocal last night enabled a young boy with a rare blood disease to pitch for a Major League Baseball game remotely, via a robotic pitching machine. 13-year old baseball fan Nick LeGrande has severe aplastic anemia and because of his lowered immune system, he can’t be around large crowds; but from his home in Kansas City, he was able to throw the first pitch at an Oakland Athletics/Yankees game in Oakland, California via a telerobotic pitching machine that can be controlled over long distances through Google Fiber’s high-speed connection. Created by Deeplocal, the robot, equipped with a livestreaming camera, showed Nick the stadium in Oakland in real time as he tossed out the first pitch remotely.

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About

Credits

Date
Jun 13, 2013
Agency:
Venables Bell & Partners San Francisco
Client:
Google Fiber
Executive Creative Director:
Paul Venables
Executive Creative Director:
Will McGinness
Creative Director:
Lee Einhorn
Art Director:
Beau Hanson
Art Director:
Ryan Carver
Copywriter:
Lane Karczewski
Copywriter:
Jody Horn
Experience Design Director:
Aiden Bordner
Experience Designer:
Teghan Tracy
Director of Integrated Production:
Craig Allen
Agency Producer:
Joyce Chen
Director of Interactive Production:
Manjula Nadkarni
Senior Integrated Producer:
Vivian Sarratt
Integrated Lead Producer:
Amy Gatzert
Field Producer:
Jim Garcia
Tech Partner:
Deeplocal
Production Company:
Arts & Sciences
Director:
Todd Krolczyk
Director of Photography:
Michael Lockridge
Executive Producer:
Mal Ward
Executive Producer:
Marc Marrie
Executive Producer:
Matt Aselton
Producer:
Dina Oberley
Technology Partner:
Deeplocal
Technology Engineer:
Patrick Miller
Technology Engineer:
Zach Olshenske
Technology Engineer:
Nick Stahlnecker
Technology Engineer:
Greg Baltus
Technology Engineer:
Will Hamilton
Technology Engineer:
Ray Giorgi
Technology Engineer:
Drew Hendrickson
Production Company:
Lumberyard
Creative and Technical Director:
James Hagedorn
Post-Producer:
Anna Fields
Editor:
Danny Figueroa
Editor:
Steve Courtney
Senior Motion Graphics Designer:
Cristobal Fernandez-Labbe
Streaming Video Provider:
Influxis
Editing Company:
Arcade Edit
Editor:
Kim Bica
Editor:
Dean Miyahira
Editorial Managing Director:
Damian Stevens
Editorial Executive Producer:
Nicole Visram
Editorial Producer:
Eytan Gutman
Editorial Producer:
Leslie McCarthy
Music:
Extreme Music
Mix:
Loren Silber at Lime
Color:
Sean Coleman at Company 3
Color Producer:
Matt Moran

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