Creativity

Google: Go Google 30 Rock

Collaboration, Liz Lemon style.

Published on Sep 12, 2012

Editor's Pick

The opening theme of NBC's "30 Rock gets" a Google touch as the brand debuts a new film showing off Google Docs' collaboration function, which lets multiple people edit documents together, with a different colored cursor for each participant.

Liz Lemon starts off by asking for sketch ideas, but if you know anything about the writers of the show, things don't go exactly as planned. The brand previously released a Go Google film that featured Hall and Oates typing the lyrics to a pretty well-known song about a scary lady/angry tiger/man-gobbler.

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About

Credits

Date
Sep 12, 2012
Agency:
Google Creative Lab
Client:
Google
ECD/Partner:
Rich Silverstein
Agency:
Goodby Silverstein & Partners
Creative Director:
Dan Lucey
Creative Director:
Marty Senn
Copywriter:
Nick Morrissey
Art Director:
Susan Land
Editor:
Naomi Goodman
Animator:
Chris Carmichael
Animator:
Chad Ford
Animator:
Jessica Gibson
EP:
Tim Pries
Senior Interactive Producer:
Collin Whitehead
Associate Producer:
Carley Ridgway
Coordinator:
Christina Wells
Editorial Company:
eLevel

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