Google is promoting its photo back-up function with a funny spot that warns of the dangers of NOT having synced all your photos to the cloud.
As we see a guy leaping into a pool in slo-mo, we're told he's suddenly realized that he's got his phone in his pocket by mistake. Sure, he can get a new one, but what about all his photos? Well, reveals the voiceover, it doesn't matter if you have them all backed up with the free Google Photos app.
It's a great ad for the summer, and a fun way to promote the service (which is definitely an alternative to buying a waterproof phone.)