Creativity

What's the Worst Thing That Could Happen to Your Phone? Google Has an Answer

Funny Spot Promotes Its Photo Back-Up Function

By Alexandra Jardine. Published on Aug 18, 2016

Editor's Pick

Google is promoting its photo back-up function with a funny spot that warns of the dangers of NOT having synced all your photos to the cloud.

As we see a guy leaping into a pool in slo-mo, we're told he's suddenly realized that he's got his phone in his pocket by mistake. Sure, he can get a new one, but what about all his photos? Well, reveals the voiceover, it doesn't matter if you have them all backed up with the free Google Photos app.

It's a great ad for the summer, and a fun way to promote the service (which is definitely an alternative to buying a waterproof phone.)

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About

Credits

Date
Aug 18, 2016
Client:
Google
Director:
Tim and Eric
Production Company:
PRETTYBIRD

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