What's the Worst Thing That Could Happen to Your Phone? Google Has an Answer

Funny Spot Promotes Its Photo Back-Up Function

By Alexandra Jardine. Published on Aug 18, 2016

Editor's Pick

Google is promoting its photo back-up function with a funny spot that warns of the dangers of NOT having synced all your photos to the cloud.

As we see a guy leaping into a pool in slo-mo, we're told he's suddenly realized that he's got his phone in his pocket by mistake. Sure, he can get a new one, but what about all his photos? Well, reveals the voiceover, it doesn't matter if you have them all backed up with the free Google Photos app.

It's a great ad for the summer, and a fun way to promote the service (which is definitely an alternative to buying a waterproof phone.)

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Aug 18, 2016
Tim and Eric
Production Company:

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.