Creativity

Google India: Tanjore

Bringing back ancient art.

Published on Dec 23, 2011

Editor's Pick

Tanjore is an ancient South Indian style of painting using panels, painted over and often affixed with jewels. Google India, in an extension of the acclaimed "The Web is What You Make of It" campaign for Chrome, tells the real story of a Tanjore artist in India who, faced with a slow business that threatened the art, used the Internet to bring the style back to life -- and become a successful businessman. In a beautifully crafted spot, elements of the Tanjore style are used to tell the story, with jewels creating the Chrome logo and layered, panel-based shots used to tell the story of a web -- without a single computer in sight.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 23, 2011
Client:
Google India

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.