Creativity

Google: Introducing Google Fiber

Google's TV and Internet get a cute video.

Published on Jul 26, 2012

Editor's Pick

Google takes one more step towards domination of the entire Internet. The tech company today announced "Fiber," a $70 per month Internet and television service that puts it directly into competition with companies like Time Warner, Verizon and Optimum. Touted to be a 100 times faster than today's broadband, the service is currently only available in Kansas City, Kan., and Kansas City, Miss. People can pre-register starting now, and then Google will determine, according to the number of registrations, in which neighborhoods Fiber will roll out.

In typical Google fashion, it released this adorable, lo-fi, animated video that shows cars rolling along on an information superhighway, through the ages of the Internet connection, from slow dial-up, to broadband, to the speed of Fiber. Google's famed Street View car also makes a cameo in the film, which shows how a slow Internet speed can affect your life, with buffering YouTube videos, slow download and transfer speeds and trouble getting your emails.

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Credits

Date
Jul 26, 2012
Agency:
Venables Bell & Partners
Client:
Google
ECD/Production:
Paul Venables
ECD/Production:
Will McGinness
Creative Director:
David Kim
Creative Director:
Tom Scharpf
Art Director:
Ezra Paulekas
Copywriter:
Kelly Diaz
Copywriter:
Rob Calabro
Director:
Ben Steiger Levine
Creative Director:
Aaron Duffy
Executive Producer:
Sam Penfield
Executive Producer:
Mikha Grumet
Head of Production:
Dave Schulenberg
Producer:
Leanne Amos
Production Supervisor:
Tamika Miller
Production Coordinator:
Fryza Griggs
Director of Photography:
Will Rexer
Art Director:
Bob Partington
Storyboard:
Carlos Ancalmo
Editing Company:
Lost Planet
Editor:
Tyler Higgins
Sound Design:
740 Sound Design & Mix
Sound Designer:
Eddie Kim
Sound Designer:
Rommel Molina
Sound Design Executive Producer:
Scott Ganary
Music:
Human
Mix:
Lime
Visual Effects:
Liquid
Visual Effects Producer:
Erica Headley

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