Google: Introducing Google Fiber

Google's TV and Internet get a cute video.

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Google takes one more step towards domination of the entire Internet. The tech company today announced "Fiber," a $70 per month Internet and television service that puts it directly into competition with companies like Time Warner, Verizon and Optimum. Touted to be a 100 times faster than today's broadband, the service is currently only available in Kansas City, Kan., and Kansas City, Miss. People can pre-register starting now, and then Google will determine, according to the number of registrations, in which neighborhoods Fiber will roll out.

In typical Google fashion, it released this adorable, lo-fi, animated video that shows cars rolling along on an information superhighway, through the ages of the Internet connection, from slow dial-up, to broadband, to the speed of Fiber. Google's famed Street View car also makes a cameo in the film, which shows how a slow Internet speed can affect your life, with buffering YouTube videos, slow download and transfer speeds and trouble getting your emails.

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About

Credits
Date
Jul 26, 2012
Agency:
Venables Bell & Partners
Client:
Google
ECD:
Paul Venables
ECD:
Will McGinness
CD:
David Kim
CD:
Tom Scharpf
AD:
Ezra Paulekas
CW:
Kelly Diaz
CW:
Rob Calabro
Director:
Ben Steiger Levine
CD:
Aaron Duffy
EP:
Sam Penfield
EP:
Mikha Grumet
Head Of Production:
Dave Schulenberg
Producer:
Leanne Amos
Production Supervisor:
Tamika Miller
Production Coordinator:
Fryza Griggs
Director of Photography:
Will Rexer
AD:
Bob Partington
Storyboard:
Carlos Ancalmo
Editing Company:
Lost Planet
Editor:
Tyler Higgins
Sound Design:
740 Sound Design & Mix
Sound Designer:
Eddie Kim
Sound Designer:
Rommel Molina
Sound Design Executive Producer:
Scott Ganary
Music:
Human
Mix:
Lime
VFX:
Liquid
VFX Producer:
Erica Headley

See more credits

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