In its Product Design category, the Cannes Lions jury has bestowed the Grand Prix to Jacquard Wearable Fabric, created by Google's Advanced Technology and Product Group (ATAP) and entered for "Innovation." Jacquard is cloth woven with conductive yarn or thread --- so conceivably, it can transform the most mundane and analog things like the sleeve of shirt, sheets on a bed and curtains -- into digitally-enabled touchscreen-like surfaces.
According to Product Design Jury President Amina Horozic, lead industrial designer at Fuseproject, Google's Jacquard "made us dream as product designers. We saw it as a solution to many of the problems we see today. We can use this to create products and entries for almost every category. We can interpret it in so many ways, and I feel like it can empower us to make a better, safer world."
Read more about the category winners at AdAge.com.