Good's agency arm Good/Corps has officially partnered with Google for a series of television spots that promote small businesses. The campaign, which began with Good's presentation to Google about the two organizations' shared vision regarding social value, currently has two spots. The first one, Frank Restaurant, about a mom-and-pop establishment, debuted earlier in the fall. The second, King Arthur Flour, is about a centuries-old startup that gained a new lease of life with its partnership with Google.
The aim of the campaign is to connect Google, an economic powerhouse in its own right, with small businesses with a huge history, like King Arthur Flour, and how these businesses have reinvigorated themselves with the help of Google.