To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Google: King Arthur Flour

The power of the web.

Editor's Pick

Good's agency arm Good/Corps has officially partnered with Google for a series of television spots that promote small businesses. The campaign, which began with Good's presentation to Google about the two organizations' shared vision regarding social value, currently has two spots. The first one, Frank Restaurant, about a mom-and-pop establishment, debuted earlier in the fall. The second, King Arthur Flour, is about a centuries-old startup that gained a new lease of life with its partnership with Google.

The aim of the campaign is to connect Google, an economic powerhouse in its own right, with small businesses with a huge history, like King Arthur Flour, and how these businesses have reinvigorated themselves with the help of Google.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Nov 29, 2011
Agency:
GOOD/CORPS
Client:
Google
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age