Creativity

Search for the Loch Ness Monster on Google Maps

Underwater Images Let You Explore the Scottish Lake From Below

Published on Apr 21, 2015

Editor's Pick

The list of things you can do in Google Maps grows ever longer and more inventive. Last week, Google revealed an extensive tour of Abbey Road Studios in Google Streetview, and this week, it has unveiled mapping of Loch Ness that lets you search for the mythical monster both above and below water.

Wired reports that to create the site, Google worked with the Caitlin Seaview Survey to produce an explorable map of the lake, which is 800 feet deep, including taking underwater shots with its 360-degree Streetview cameras. Existing Google Maps images of the lake are among Google's most popular U.K. destinations.

As this video, made with Adam & Eve/DDB London, shows, it also worked with Adrian Shine, leader of the Loch Ness and Morar Project, who's an authority on the "Nessie" legend, to craft the project.

Google also created a Loch Ness Doodle to mark the project.

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Credits

Date
Apr 21, 2015
Agency:
Adam & Eve/DDB London
Chief Creative Officer:
Ben Priest
Client:
Google Maps
Production Company:
Sonny
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Richard Brim
Creative Director:
Paul Knott
Creative Director:
Tim Vance
Creative Planner:
Google Creative Lab
TV Producer:
Will Grundy
TV Producer:
Ben Sharpe
TV Producer:
Jordan Cross
Production Company:
Sony
Director:
Nick Rutter
Editor:
Gary Forrester
Edit House:
Marshall Street Editors
Soundtrack name and composer:
"The Search" by Brendan Woithe
Post Production:
The Mill
Audio Post Production:
Clang @ Marshall Street

Need a credit fix? Contact the Creativity Editors

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