Google Maps: Street View Trekker

Google will be watching you.

Published on

Editor's Pick

Google saw Toyota iQ's wager -- and raised. After the car company sent its small, nimble car into the narrow streets of Belgium to gather Street View data for Google, and offered to send the data over at the end of the year, Google is one-upping them with 'Street View Trekker.'

Backpack-cameras will take the data gathering offline, to capture images of places that are only accessible on foot -- the Grand Canyon, for example. All the gear necessary will fit into a simple backpack, the search company announced at a press event.

At the conference, Google also announced that Google Maps functionality will now be available even when your phone is offline (for Android users only) and that it is in the process of a full makeover of Google Maps. The company flew planes over the world's major cities so it could create fully mapped 3D experiences.

Privacy issues, of course, abound. After all, what's next, ask critics. Maps of the inside of buildings? Not such a stretch: airports, malls and IKEA stores are already Google-mapped.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jun 06, 2012
Google Maps
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age