At Google I/O today, the company unveiled a new "visual language" that, in its own words, blends together classic principles of good design with the innovation and possibility of technology and science. Dubbed "material design," the language will be for online, Chrome OS and Android. It's a colorful, tactile identity -- as the reel here shows, it transforms Google apps like Calendar and Gmail.
At Google I/O, the company's Android head Mattias Duarte said that the language seeks to be close to reality -- "material," in the sense that they will respond to touch, just the a way a paper would respond to pen. It's animated, bold, and even if you're not a design geek, gorgeous to look at. See an explanation of Google's principles behind material design here.