Creativity

Google Reveals New Gmail Inbox

'Mr. Postman' provides catchy backing track

Published on May 29, 2013

Editor's Pick

Google unveils a change to your Gmail inbox with the infectious “Please Mr. Postman,” repurposed in a modern manner by Goodby Silverstein & Partners. Like most other Google videos, this one sticks to the point, showing the most salient features of the new Inbox, which sorts your mail according to “social,” “promotions and offers,” and “important mail” but weaving in a fun story about a very exciting date night to make it more interesting.

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About

Credits

Date
May 29, 2013
Agency:
Gooby Silverstein & Partners
Client:
Google
ECD:
Rich Silverstein
CW:
Benedict Hieger
AD:
Michael Gurman
Producer:
Hilary Jacobs
Producer:
Michael Damiani
EP:
Michael Damiani
Director of Broadcast Production:
Cindy Fluitt
Prod. Co.:
e Films
Director:
Marcus Ubungen
EP:
Chris Whitney
Head of Production:
James Horner
Line Producer:
Genevieve Mccarty
DOP:
Marcus Ubungen
Associate Producer:
Jesse Petro
Assistant Camera:
Henry Nguyen
Assistant Director:
Genevieve Mccarty
Production Assistant:
Alvin Shen
Edit:
e Level Post
VFX:
e Level Motion
Mix:
e Level Post

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