Experience the Nighttime Secrets of Marseille via New Google Campaign

72andSunny Amsterdam Teams With Google Creative Lab for Lush, Interactive Tour

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Google Creative Lab and 72andSunny Amsterdam invite people to take walk through the nighttime streets of Marseille, France and enjoy the city's street art and secrets via a new Google Maps experience. As part of the ongoing "Google Stories" campaign, the "Nightwalk in Marseille Experience" includes a documentary short about a woman named Julie de Muer, the creator of a series of audio digital city tours "Promenades Sonores," for which she walks about the streets uncovering interesting tales about local life.

The experience continues online with a Streetview "Night Walk" that allows the audience to experience one of Julie's tours on their own in the Cours Julien neighborhood of Marseille. See scenes from the "Night Walk" here. The various tools and functions within Google maps allows visitors to get a deep dive into the local art, and see some of it being made on the spot.

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About

Credits
Date
Apr 03, 2014
Agency:
72andSunny Amsterdam
Client:
Google
Executive Creative Director, Google Creative lab:
Steve Vranakis
Director of Consumer Marketing:
Graham Bednash
Senior Creative:
David Bruno
Executive Creative Director:
Carlo Cavallone
Creative Director:
Greg Clampffer
Creative Director:
Micky Coyne
Art Director:
Patrick Franz
Lead Writer:
Yann Corlay
Writer:
Rosa Rankin-Gee
Writer:
Harriet Lye
Group Brand Director:
Mike Goller
Producer:
Phil McCluney
Production Company:
Epoch
Exec Producer:
Rob Godbold
Director:
Lucid
Producer:
David Knox
Director of Photography:
Ewan McNicol
Post Production:
Gramercy Park Studios London
Post Producer:
Kit Lawson
TK Operator:
Ben Rogers
Flame Operator:
Steve Miller
Music Title:
Swing in Minor
Composer:
Roger Renaud
Publisher:
Justement Music
Audio Mixing:
Gramercy Park Studios London
Engineer:
Toby Griffin
Editor:
Adam Rodriguez
Editor:
Xavier Perkins
Executive Producer:
Sanne Drogtrop
Creative Technologist:
Gabor Szalatnyai
Production Company:
Media Monks
Producer:
Xander Amo
Film Director:
Joe Roberts
Interactive Director:
Jeroen van van der Meer
Senior Designer:
Marius Roosendaal
Photography:
Yellowbird
Photographer:
Martijn Baudoin
Film Production Company:
Brenninkmeijer & Isaacs
Producer:
Chantal Gulpers

See more credits

Category
Industry
Genre
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