Using lesser-known celebs and eschewing a press rollout, Google has quietly begun an ad campaign promoting its Maps feature. It comes days before the company is set to release its latest earnings report, where investors will be seeking signs of new revenue growth from features like ads in Maps.
On Twitter, U.S. Soccer World Cup champion and Chicago Red Stars forward Christen Press promotes various locations and businesses -- which range from a so-called dog "beach" along a lake to chain athletic-retailer Footaction -- with the hashtag #OnGoogleMaps.
"On days off, I follow my heart," she writes. "Here's my handy @GoogleMaps List to fit every mood."
Broadway actor Jeremy Jordan is also pitching for Google's latest ad push, promoting dessert shops in similar fashion.
Marketers and investors long clamored for Google to make more money from its Maps feature until finally last year the company began selling ads there.
Read more about the Google Maps ad push on Adage.com.