Creativity

From Coffee Cups to Bowling Bowls, Google Queries Are Springing Up All Over Manhattan

Out-of-Home Campaign is Appearing at Top of the Rock, Katz's Deli and More

Published on Oct 10, 2014

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Google is hoping to capture the attention of New Yorkers at well-known city landmarks with an out-of-home campaign promoting Google queries. For example, the words "OK Google, what's the history of the capuccino?" are printed on cappuccino cups at Caffe Reggio, while a neon sign at Katz's deli asks "OK Google, what's Katz's deli's slogan?" Othe locations include prime sightseeing spot the Top of the Rock (where the message is printed on telescopes), East Village cocktail bar Death & Co, which features a message on the door, and a bowling alley where the queries are printed on balls. The campaign, running until the end of this week, is by 72andSunny.

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About

Credits

Date
Oct 10, 2014
Agency:
72andSunny
Client:
Google

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