'Pay' for Your Snacks With Photos at the Google Food Truck

Stunt Promoting Google Photos Is Taking Place in Four U.S. Cities

By Alexandra Jardine. Published on Aug 25, 2015

Editor's Pick

In a food truck stunt to promote Google Photos, Google is promising free snacks to people who can find a specific photo on their phone in 20 seconds.

The campaign, by Deeplocal, highlights the search functionality of Google Photos. It kicked off in NYC last week with a food truck featuring waffles from Wafels & Dinges. The idea is to challenge participants to beat a large mechanized countdown clock by locating a photo on their phone that falls into a popular Google Photos search category -- for example, boat, dog or beach -- within 20 seconds. As seen in the film here, those who can do so "pay" for their waffle by showing the matching image. Meanwhile, those who can't get a free mini waffle instead (plus a lecture about how Google Photos could help them.)

In Los Angeles, the truck served up Coolhaus ice cream sammies, and the tour will finish with events in Portland (August 28- 29) and Austin (September 4-5).

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Aug 25, 2015
Google Photos

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.