Creativity

All You Ever Wanted to Know About the Google Pixel 2 Is in This Fun, Zippy Film

Salt Bae, Young MA and David LaChapell Are Among Questioners in Droga5's Spot

By Alexandra Jardine. Published on Nov 07, 2017

Editor's Pick

Google's new commercial for the Pixel 2 smartphone is a fast-paced, fun two-minute film in which users ask all the things you ever wanted to know about the phone, but were afraid to ask.

Created by Droga5 and directed by Ian Pons Jewell via Reset, the ad whisks you through a quick-fire series of questions about the phone posed by a wide variety of characters, including celebrities: "influencers" such as Salt Bae, rapper Young MA, David LaChapelle, Dua Lipa, animators Stoopid Buddies and, randomly, British weatherman Michael Fish, who famously failed to predict a hurricane in the '80s.

Each question leads swiftly on to the next in zippy, back-and-forth style, and the narrative blends the questions of the users with voiceover and the voice of the Google Assistant. You'll likely need a lie-down after all the info overload.

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About

Credits

Date
Nov 07, 2017
Agency:
Droga5
Client:
Google
Production Company:
RESET
Director:
Ian Pons Jewell
Editorial:
Cartel
Post Production:
Method
Sound:
Sonic Union

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