Creativity

Google Pixel Pays Its Own Tribute to Prince During the Grammys

Spot Followed Performance by Bruno Mars

By Alexandra Jardine. Published on Feb 13, 2017

Editor's Pick

Just after the tribute to Prince during the Grammys, in which Bruno Mars performed, Google ran a new spot for its Pixel smartphone featuring various lesser-known musicians singing "Nothing Compares 2 U."

Included in the spot, by Droga5 New York, are Wye Oak/Flock Of Dimes' Jenn Wasner, Deer Tick's John McCauley, and Brandi Carlile, all singing lines from the Prince-penned ballad, famously recorded by Sinead O'Connor in the 1980s, in video clips recorded on the Google Pixel. The endline of the spot is "Tributes by you, phone by Google."

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Credits

Date
Feb 13, 2017
Agency:
Droga5
Client:
Google

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