Creativity

Sonic Youth's Kim Gordon Tells Her California Story for Google Play

Film Series From BBH L.A. Gets Another Cool Tale

Published on Apr 07, 2015

Editor's Pick

Continuing BBH L.A.'s excellent "California Inspires Me" film series for Google Play in collaboration with Pop-Up Magazine's California Sunday, Sonic Youth's Kim Gordon tells her tale of how growing up in the Golden State nurtured her love for art and creativity. The film opens on Ms. Gordon reflecting on the smells of L.A.'s night-blooming jasmine and Santa Ana winds. She goes on to talk about the art and dance classes of her childhood years and her early days playing music before she traveled to New York to found Sonic Youth. Freddy Arenas' delightful animation, simple black drawings against solid-colored backdrops bring an even more personal vibe to the story.

Previous films in the series include featured Devo's Mark Mothersbaugh, actor Jack Black, who talks about growing up in a surfer culture in Southern California; director and artist Mike Mills; and singer-songwriter Thao Nguyen.

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About

Credits

Date
Apr 07, 2015
Agency:
BBH - Los Angeles
Client:
Google Play
Global Director of Marketing:
Brian Irving
Head of North America Marketing:
Zena Arnold
Product Marketing Manager:
Robin Gonterman
Product Marketing Manager:
Gareth Hornberger
Director:
Freddy Arenas
Animation:
Freddy Arenas
Animation:
Scott Balles
Animation:
Nicolo Bianchino
Animation:
Olivia Blanc
Animation:
Kyle Strope
Music:
Shannon Ferguson
Sound Production:
Mooj Zadie
Sound Recording:
Rachel James
Executive Creative Director:
Pelle Sjoenell
Creative Director:
Josh Webman
Creative Director:
Peter Albores
Design Director:
Florencio Zavala
Associate Creative Director/Art Director:
Kristian Grove Moller
Publisher, President:
Chas Edwards
Producer:
Derek Fagerstrom
Project Manager:
Whitney Lynn
Front End Developer:
Lyndel Thomas

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