Creativity

This 360-Degree Video Works Sort of Like VR Without the Bulky Headset

Promotion for Google Play Video From Big Spaceship and Fake Love Breaks New Ground

Published on Oct 22, 2015

Editor's Pick

Creative agency Big Spaceship and experiential design agency Fake Love have created a 360-degree video experience for Google Play Music that lives on YouTube like a standard video, but lets viewers move through and around the filmic environment. By using a left/right/up/down control embedded in the upper-left corner of the video on desktop, or by simply tilting their mobile device, viewers can shift their vantage point on the fly without donning bulky VR headsets.

According to a joint statement from the agencies, the video is meant "to show that Google Play has music for everything you do." In just under two and a half minutes, the video moves through three settings -- a loft (where a dance party starts up), a car and a beach house -- to convey the sense that there's a "perfect Google Play station for every moment, move and journey." Each segment has its own soundtrack and label -- Moving Day Madness Radio, The Perfect Drive Radio and Your Own Indie Rom Com Radio -- and viewers can manipulate their vantage point at any moment in every scene.

The joint Big Spaceship/Fake Love team leveraged YouTube's 360-degree production capabilities, using a custom array of 4k cinema cameras and special proprietary software for "real-time optics compensation" to make the magic.

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About

Credits

Date
Oct 22, 2015
Agency:
Big Spaceship
Client:
Google Play Music
Agency:
Fake Love

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