Google Play Goes Straight for the Heart in Big Anthemic Ad out of BBH L.A.

Moving Verse Couple with Pop Culture Moments to Announce New iOS Offering

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Google Play goes straight for the heart in this big, anthemic spot created out of BBH L.A. A voiceover recites a paean to the body's central organ, dissecting it past biology, to the emotion that keeps it pulsing and causes it to skip a beat. All the while, iconic and quirky scenes pulled from pop culture--and from Google Play's stable of content offering--illustrate the uplifting verse. Directed by Johnny Green via Reset Content, the spot represents a bold step up from Google's more low-key, heartstring-tugging marketing. The spot comes alongside Google Play's recent announcement of the arrival of movies and television to iOS.

"With Google Play we want to bring people more and better ways to experience the digital entertainment they love," said Brian Irving, Director of Marketing for Google Play. "This campaign is based on the idea that entertainment has an emotional impact on each of us and connects with us. When we watch a movie or read a book, we feel something. This spot touches people through the entertainment they love."

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About

Credits
Date
Jan 20, 2014
Agency:
BBH - Los Angeles
Client:
Google Play
Executive Creative Director:
Pelle Sjoenell
Creative Director:
Josh Webman
Copywriter:
Ben Barney
Art Director:
Ryan "Pocket" Fluet
Creative:
Philip Westman
Senior Producer:
Karena Dacker
Managing Director:
Matt Ross
Team Director:
Tom Murphy
Head of Strategy:
Fran Hazeldine
Strategy Director:
Michael Osbourn
Broadcast Business Manager:
Sean McGee
Production Company:
RESET CONTENT
Director:
Johnny Green
Director of Photgraphy:
Joost Van Gelder
Managing Director:
Dave Morrison
Executive Producer:
Jeff McDougall
Producer:
Andrew Travelstead
Production Supervisor:
Alana Mitnick
Production Designer:
Floyd Albee
Editorial:
Union Editorial
Executive Producer/President (Union LA/NYC):
Michael Raimondi
Senior Producer (Circus UK):
Zoe Hockings
Senior Producer (Union LA):
Joe Ross
Co-Editor (Circus UK):
Jono Griffith
Co-Editor (Union LA):
Nicholas Wayman Harris
Assistant Editor (Circus UK):
Josh Mallalieu
Assistant Editor (Union LA):
Carla Blair
VFX & Finish:
The Mill - London
Executive Producer:
Sean Costelloe
VFX Producer:
Alex Fitzgerald
Shoot Supervisor:
Ruben Vandebroek
2D Lead Artist:
Richard Lyons
2D Lead Artist:
Iwan Zwarts
3D Lead Artist:
Ruben Vandebroek
2D Artist:
Dan DiFelice
3D Artist:
Olivier Varteressian
3D Artist:
Yong Chan Kim
3D Artist:
Rob Petrie
3D Artist:
Alex Allain
3D Artist:
Kevin Couture
3D Artist:
Weichieh Yu
3D Artist:
Sam Crees
Motion Graphics:
Aran Quinn
Motion Graphics:
Joey Park
Colourist:
Fergus McCall
Matte Painting:
Rob Petrie
Additional Edit:
Alex Trierweiler
Sound Design:
Barking Owl
Sound Designer:
Michael Anastasi
Executive Producer/Creative Director:
Kelly Bayett
Music:
Search Party
Executive Creative Director:
Randall Poster
Music Producer:
Genevieve Vincent
Composer:
Beau Black
Mix:
POP Sound
Mixer:
Peter Rincon

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