Google melds together search and Plus so when you search for something, you can opt to see photos and commentary from your Google Plus circles as well. While this is one step closer to Google's ultimate goal, to tailor search results to each individual, the web video announcing the changes is similar to past Google advertising, seamlessly using analog techniques to talk about very digital concepts.
Search results that have the personal touch are displayed through pen, paper and live action. The analog technique is similar to the work Google did to announce its Search app and its Chrome India spot.
- Jan 10, 2012