Google Search: Replacement Umpire

Take That, Siri!

Published on

Editor's Pick

Venables Bell & Partners debuts its first work for Google Search, directed by Matt Aselton at Arts & Sciences. Two spots focus on two perfect plausible, if a bit awkward, situations where people might need a little bit of on-the-go help. In the first spot, a replacement umpire consults his voice-activated app for help on making a call -- a not-so-subtle nod to the recent NFL replacement ref fiasco. (Oh, if only they had Google Search!) And a second spot features a mom faced with the daunting task of turning her daughter into Martin van Buren.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Nov 30, 2012
Agency:
Venables Bell & Partners San Francisco
Client:
Google Search
Executive Creative Director:
Paul Venables
Executive Creative Director:
Will McGinness
Art Director:
Jason Warne
Art Director:
Ezra Paulekas
Copywriter:
Alex Flint
Copywriter:
Mike Duckworth
Director of Integrated Production:
Craig Allen
Agency Producer:
Joyce Chen
Production Company:
Arts & Sciences
Director:
Matt Aselton
Director of Photography:
Toby Irwin
Executive Producer:
Mal Ward
Executive Producer:
Marc Marrie
Producer:
Andrew Travelstead
Editing Company:
Rock Paper Scissors
Editor:
David Brodie
Sound Design:
Kim B. Christensen
Music:
Human
Mix Company:
Lime Studios
Mix:
Loren Silber
VFX:
A52
VFX Producer:
Jamie McBriety
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age