Make the Most of Paris Before Sunset With Google

Interactive Mobile Experience Guides You to Free Summertime Activities

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Google is helping tourists make the most of Paris in the summertime with The Magic Hours, an interactive experience that suggests activities to experience before sunset.

Created by 72andSunny Amsterdam (by the same team that did Google's Nightwalk in Marseille) and produced by Unit9, the experience is designed for mobile and accessed via the Google app. Counting down to the time you have left until the sun sets, it showcases 51 places and free activities to experience in Paris. The list, created with the help of local experts such as culture blog Paris Zig Zag and graffiti collective Underground Paris, includes sunset walks and picnic spots, ping pong tables and petanque courts, concerts and street art across Paris.

Through an interactive Google map, users can find their way to each location or learn more about it, and it also provides tailored recommendations based on the weather and time of the day.

The experience is available in French or English, running until July 5.

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About

Credits
Date
Jun 09, 2015
Agency:
72andSunny
Client:
Google
Head of B2C Marketing:
Raphael Goumain
Product Marketing Manager:
Jean-Philippe Bécane
Product Marketing Manager:
Chloe Broughton
Product Marketing Manager:
Tristan Gruska
Google Creative Lab EMEA, Executive Creative Director:
Steve Vranakis
EMEA Google, Director of Consumer Marketing:
Graham Bednash
Director of Creative Strategy & UX, Creative Labs:
Indy Saha
Creative Lead:
Graeme Hall
Head of Brand and Reputation Marketing:
Ramya Raghavan
Executive Creative Director:
Carlo Cavallone
Creative Director:
Gregg Clampffer
Writer:
Yann Corlay
Director of Strategy:
Stephanie Feeney
Senior Strategist:
Alexandra Matine
Group Brand Director:
Tom Griffin
Brand Manager:
Stephane Fevrier
Brand Coordinator:
Philippine Putman Cramer
Director of Production:
Stephanie Oakley
Executive Producer:
Sanne Drogtrop
Senior Film Producer:
Tobin Nageotte
Senior Interactive Producer:
Matt Marty
Director of Design:
Richard Harrington
Designer:
Patric Franz
Junior Designer:
Matteo Gallinelli
Videography/Editing:
Leonardo Cosme
Editor:
Julien Maingois
Creative Technologist:
Gabor Szalatnyai
Adaptations:
Claudia Casagrande
Interactive Production Coordinator:
Lotte van Dongen
Digital Production Studio:
Unit9
Tech Lead:
Marcin Lichwala
Creative Developer:
Dan Puhe
Frontend Developer:
Michal Kleszcz
Frontend Developer:
Alexander Crush
Backend Lead:
Krzysiek Kokoszka
Backend Developer:
Kamil Cholewiński
Backend Developer:
Loic Boulakras
Digital Art Director:
Craig Parkinson
UX Designer:
Camille Theveniau
Motion Designer:
Julian Faas
Interactive Producer:
Emma Willis
Interactive Producer:
Fabien Terrasse
Digital Project Manager:
Sandra Popescu
Digital Project Manager:
Vianney Vaute
QA Manager:
Dominic Berzins
QA Senior Tester:
Mark Hinge
QA Tester:
Roberta Carbone
Production Agency:
Brenninkmeijer & Isaacs
Executive Producer:
Sander Brenninkmeijer
Executive Producer:
Jelani Isaacs
Producer:
Felice Bakker
Production Manager:
Peter Emmanuilov
Location Manager:
Dimitri Lemoine
Director:
Joe Roberts
Photographer:
Masha Osipova
Photographer:
Maxime Gaudet
Editor:
Justin Baker
Production Agency:
Adept Sweden
Producer:
Giuliano Garonzi
Director:
Giuliano Garonzi
Videography/Editing:
Masiar Pasquali
Videography/Editing:
Pietro de Tilla
Producer:
Julien Manunta
Line Producer:
Julien Lebourg
Music:
Stainless Sound & Music

See more credits

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