Here's How Google Is Showing Off Its Updated Calendar (Pickles!)

New App Syncs With Email and Adds Illustrations to Events

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Editor's Pick

Google has updated its calendar app with the help of production company B-Reel, whose neat explanatory video illustrates all the clever ways you can now use it. The colorful film, directed by B-Reel's Magnus Hardner, does a good job of making Google Calendar look like an essential tool for a cool, tech-savvy consumer who's into quirky activities (look, they're making pickles!). B-Reel also worked on Google's new Inbox feature, which debuted last month.

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About

Description
Google & B-Reel worked together on product positioning, brand development, initial icon explorations, and the final marketing materials for launch.
Credits
Date
Nov 03, 2014
Agency:
B-Reel
Director:
Magnus Härdner
Client:
Google
Tags
Industry
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