Creativity

Google's 'Year in Search' Dives Headfirst Back Into 2017's Tragedies and Strife

As to Be Expected, Things End on a Positive Note

By Ann-Christine Diaz. Published on Dec 13, 2017

Editor's Pick

A stark contrast to YouTube's upbeat and celebratory "Rewind" video, Google's "Year in Search" dives headfirst back into the calamities and strife of the past twelve months.

The film creates an emotional crescendo as it highlights the year's most popular searches. First, there's sadness and despair as documentary-style images illustrate queries like "How do wildfires start," "How much will the wall cost," "How do hurricanes form?" and "How to help flood victims ... refugees... Puerto Rico... Mexico...Las Vegas." But as to be expected, things start to take an uplifting turn midway through as the music picks up and we see images of protests, marches, French President Emmanuel Macron's win, the eclipse, NFL protests, the #MeToo movement and more. Even Trump briefly jumps in.

The film ends on hopeful note when the final query hits the screen--"How to move forward," followed by the familiar tag, "Search on."

72andSunny L.A. and Google Brand Studio conceived the video, while 72's production arm, Hecho en 72 produced.

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About

Credits

Date
Dec 13, 2017
Agency:
72andSunny
Client:
Google
Production Company:
HECHO EN 72
Agency:
Google Brand Studio

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