While the previous issue focused on data, the second issue is dubbed the 'Innovation Issue'. Its content leans more towards the creative community, containing interviews with the likes of Sir Martin Sorrell, innovation company What if? and Google's own senior vice president of advertising Susan Wojcicki (as well as global heavyweights such as Andrew Mitchell, Secretary of State for International Development). There's also a look at Mother London's workspace, a profile of Foursquare's Dennis Crowley and contributions from O&M head of planning Russell Davies, and Nike's vp of sustainable development and innovation, Hannah Jones.
Once again, the magazine was created in the UK by The Church of London, and carries an introduction by Google UK and Ireland managing director Matt Brittin. However, the agency's blog calls it the 'first global issue' - perhaps hinting at more international expansion of the project in future.