Creativity

Google: Think Quarterly Play

Google gets playful.

Published on Jul 19, 2012

Editor's Pick

Google's latest edition of its Think Quarterly magazine takes a look at the significance of play. "Games are no longer considered a waste of time - they're a savvy business strategy," claims the editorial, which also says entertainment is becoming more and more central to great experiences online. It includes articles by Lego CMO Mads Nipper and Fabio Coelho, country director of Google in Brazil, as well as a piece on Disney's theme park Imagineers. Previous issues of Think Quarterly have dealt with innovation, digital creativity and data.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 19, 2012
Agency:
The Church of London
Client:
Google

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.