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Google: Think Quarterly Play

Google gets playful.

Editor's Pick

Google's latest edition of its Think Quarterly magazine takes a look at the significance of play. "Games are no longer considered a waste of time - they're a savvy business strategy," claims the editorial, which also says entertainment is becoming more and more central to great experiences online. It includes articles by Lego CMO Mads Nipper and Fabio Coelho, country director of Google in Brazil, as well as a piece on Disney's theme park Imagineers. Previous issues of Think Quarterly have dealt with innovation, digital creativity and data.

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About

Credits
Date
Jul 19, 2012
Agency:
The Church of London
Client:
Google
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