Creativity

Google Illustrates How Technology Can Change the World in Impact Challenge Film

Animation Highlights Innovation from Finalists in Online Film

Published on Jul 18, 2014

Editor's Pick

This nicely animated online spot from adam&eve/DDB illustrates how Google is hoping to change the world through technology with its Impact Challenge program. Google asked UK-based charities how they would change the world through innovative technology. The 10 finalists, announced this weekend, will receive a £200,000 ($340,000) grant as well as mentorship and training from both Google and Nesta. The film, which illustrates the ideas of some of the finalists, was directed by Noah Harris at Blink Ink.

The public now has the chance to vote for which four projects should receive the full £500,000 funding and support. The grand final will take place at Google's London headquarters on Thursday 31st July

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About

Credits

Date
Jul 18, 2014
Agency:
Adam & Eve/DDB London
Client:
Google
Exec Creative Director:
Ben Priest
Exec Creative Director:
Ben Tollett
Exec Creative Director:
Emer Stamp
Creative Director:
Laurent Simon
Creative Director:
Aidan McClure
Creative:
Nick Bonner
Creative:
Sam Simmonds
Agency TV Producer:
Alex Nicholson
Prod. Co.:
BlinkInk
Director:
Noah Harris
Producer:
Kev Harwood
Photography:
Toby Howell
Editor:
Max @Stitch
Post Production:
BlinkInk Studio
Post Production:
Electric Theatre Collective
Sound Design:
750 MPH
Sound Design:
Major Tom
Digital Producer:
Budr Elnusairi
Stills:
Stephen Lenthall
Model Designer:
Ben Millar
Model Designer:
Hattie Newman

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