Creativity

Google+ Hangout Gives Manchester United Fans a 'Front Row' Seat at Upcoming Game

Adam&EveDDB Gives Fans Even Miles Away a Pitchside Seat

Published on Mar 05, 2014

Editor's Pick

Manchester United fans will have a chance to experience a match with their team, virtually, through a new partnership with Google+, "Front Row." Working with agency adam&eveDDB, Google+ U.K.. is offering the club's fans the chance to root for their team live at a game on Sunday, March 16, through a Google+ Hangout. Their messages of support will appear on Old Trafford stadium's digital screens, while the fans will join the 75,000 real world ticket holders as they watch from a digital "Front Row."

Fans can earn a chance to be among the first in the "Front Row" by sharing a picture showing their love for the team on Google+, tagged #MUFrontRow. Following the match on March 16, those in the Front Row will get a professional photograph of their appearance and a welcome on Manchester United's Google+ page.

Manchester United has reaped the benefits of social media. In 2013 it was the fastest sports team to reach a million followers on Twitter and is the fastest growing Premier League club on Google+, Twitter, Instagram and Facebook.

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About

Credits

Date
Mar 05, 2014
Agency:
Adam & Eve/DDB London
Client:
Google U.K.

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