To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

TED Attendees Change The Colors On Google's Giant Interactive Sculpture In Vancouver

Smartphone Users Can Interact With The Sculpture At TED Convention Center

Editor's Pick

Unnumbered Sparks is an interactive sculpture created by Google's creative director Aaron Koblin and artist Janet Echelman to mark TED's 30th annual conference in Vancouver. Members of the public can interact with the sculpture -- which hangs between a building and a walkway near the Vancouver Convention Center-- using their smarphones and tablets, controlling its ripples of color. As they pass the sculpture, they can connect to its Wi-Fi, open a web link, hold their phones up and select colors to draw with. On its blog, Google says that the project is actually a giant web browser: "The interactive lighting is actually one giant Chrome window, stretched across the 300-foot long sculpture with the help of five high-definition projectors."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 19, 2014
Client:
Google
Creative Director:
Aaron Koblin
Artist:
Janet Echelman
Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age