The Questions We Asked Revealed Who We Are in Google's 'Year in Search'

Community and Acceptance Were Big Themes This Year

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It's here! It's here! Following year-end reviews from giants like Facebook and YouTube, today Google and agency 72andSunny debuted the brand's "Year In Search," its annual film that aims to illustrate who we are through the questions we asked on the search platform.

Set to a voiceover of Caitlyn Jenner's acceptance speech for the Arthur Ashe award during the ESPYs, the ad pulls together search questions like "How can I help the refugees," "Why can't women be army rangers" and "How can we overcome prejudice," alongside news coverage and footage of the stories and people we wondered about in 2015. Among them are "the dress," Cecil the Lion, the late Stuart Scott, David Letterman's sign-off, the final scene of "Mad Men" and the Supreme Court's ruling in favor of marriage equality across the U.S.

It's the first collaboration between Google, 72 and Michael Tabtabai, Google's Head of Brand Creative. "We wanted to focus on telling a story about us, as a collective whole, based on the questions we asked in 2015," said 72andSunny Partner and Group Creative Director Matt Murphy in a statement. "What we saw was a universal search for community and acceptance -- which is such a powerful force that the world can't seem to have enough of."

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Dec 16, 2015
SVP, Global Marketing:
Lorraine Twohill
VP Marketing, Search & Google Brand:
Jeffrey Whipps
Head of Google Brand Creative:
Michael Tabtabai
Brand Marketing Manager:
Kyle Gray
Head of Cultural Activation & Partnerships:
Cameron Luby
Brand Marketing Manager, Cultural Activation & Partnerships:
Krista Miyashiro
Creative Operations Manager:
Lunis Kendi
Chief Creative Officer:
Glenn Cole
Group Creative Director:
Matt Murphy
Creative Director:
Paul Nguyen
Creative Director:
Chiyong Jones
Sr. Designer:
Nick Marx
Sr. Designer:
Maite Albuquerque
Sr. Writer:
Dave Carlson
Sr. Writer:
Will Tran
Chief Production Officer:
Tom Dunlap
Director of Film Production:
Sam Baerwald
Executive Film Producer:
Angelo Mazzamuto
Sr. Film Producer:
Perrin Rausch
Jr. Film Producer:
Isaac Karsen
Group Brand Director:
Rhea Curry
Brand Director:
Emily Connelly
Brand Manager:
Sara Heller
Brand Coordinator:
Christina Nordin
Group Strategy Director:
Bryan Smith
Strategy Director:
Michael Lewis
Gigi Braybrooks
Business Affairs Director:
Kallie Halbach
Sr. Business Affairs Manager:
La Tanya Ware
Business Affairs Coordinator:
Kiana Garner
HECHO EN 72/The Mill
Aaron Leichter
Assistant Editor:
Thomas MacVicar
Assistant Editor:
Ted Stanley
Editorial Producer:
Heidi Zadok
Editorial Coordinator:
Charlotte Delon
Motion Graphics Sr. Producer:
David Won
Motion Graphics Producer:
Sheima Hassanlou
Motion Graphics Coordinator:
Caroline Anguiano
Motion Graphics Creative Director:
Jeremy Johnstone
Executive Producer - VFX:
Enca Kaul
VFX Producer:
Benjamin Sposato
Gregory Reese
Mix/Sound Design:
Whitney Fromholtz
Sound Design:
Andres Velasquez
Walker Music Studio

See more credits

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