Creativity

Google Zoo's Online Olympics Hub Tells You What's Going on in Rio

Site Includes Interactive Maps and Daily Recaps

By Alexandra Jardine. Published on Aug 01, 2016

Editor's Pick

Google has built an online hub for the Olympics on behalf of four Olympic sponsors, Visa, Skol, Claro and Nissan, to help visitors to the Games in Rio as well as people watching remotely.

With technical build by production company MediaMonks, the site, O Brasil Inteiro Joga (All of Brazil Plays), was created by Google Zoo, the creative team within Google that helps brands exploit the potential of the Google platforms.

It provides video, gaming and geographic content to Olympic fans both on the ground in Rio and at home. Some of the site, including content from Brazilian vloggers and online games, went live in over the past year after it was initially launched in August 2015. However, this week, it has added an interactive "what's happening near you now" feature to maps in real time to show both Olympics events and parties going on around the city. During the Games itself, the site will feature daily recap videos from YouTube creators the Castro Brothers, giving updates as to that day's Olympic news.

MediaMonks developed the user interface and animations with teams from its Sao Paulo and Singapore offices as well as its Dutch HQ.

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About

Credits

Date
Aug 01, 2016
Client:
Google Zoo
Design & Build:
MediaMonks

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