Creativity

Google/CNN: Campaign Explorer

Presenting ad spending and travel data.

Published on Nov 05, 2012

Editor's Pick

CNN and Google collaborate on "Campaign Explorer," a website created by production company B-Reel that takes data related to the Presidential Election's advertisements and spending and presents it in an interactive format that is easily digestible.

Using HTML5, the site incorporates data from CNN's API, and presents it in a variety of ways. Users can click on a map of the United States to break down what each Presidential candidate is spending in each state, and also includes a state-wise breakdown of CNN's "poll of polls," showing which candidate is leading where. Information on ad spending, fundraising and travel -- to see where candidates are spending their time -- can also be found. Users can also take state "snapshots" to compare states and share information on social networks. The data includes money spent on television ads on a state and market level, as well as money raised on a state and country level. Super PAC and group or committee spending and fundraising is not included.

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About

Credits

Date
Nov 05, 2012
Agency:
B-Reel
Client:
Google/CNN

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