Creativity

Google/Disney: Find Your Way to Oz

That's one crazy balloon ride.

Published on Feb 05, 2013

Editor's Pick

To promote its upcoming film Oz, Disney has teamed with the team at Google on this funhouse of a Chrome experiment, Find Your Way to Oz. The site, created with production company Unit9, features an assortment of carnival-themed experiences, including a multi-plane circus photo booth, a music-box-themed melody maker, old school movie camera and projector room, as well as a wild balloon adventure. The site is gorgeously rendered with cinema-quality visuals and takes us back to Infinite Oz, another excellent Oz-themed digital experience from a few years back, created for Sci-Fi out of Fallon, Minneapolis and B-Reel.

According to Google, this experiment could not have happened a few years ago, but thanks to advancements with WebGL and CSS3, as well as Web Audio API and WebRTC's getUserMedia feature, the team was able to create a fully immersive experience.

Check out more on the technical details and how the site was built on Google's Chromium blog.

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About

Credits

Date
Feb 05, 2013
Client:
Google/Disney
Production Company:
Unit9

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