KitKat Is the Name of Google's New Android OS

Finally, a brand joins the long list of Google's confectionary code words

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Google Android is notoriously sweet-toothed. Its developers have code-named each iteration of the operating system after a delicious treat. It all started with version 1.5, dubbed Cupcake, then moved on to Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean and now -- for the first time ever -- a branded confection--KitKat!

Given the progression, it seems it was only a matter of time before the Silicon Valley marketer hooked up with a famous sweets maker. Head of Android development Sundar Pichai shared on Google+ this image, which shows a KitKat shaped robot statue joining its predecessors in the Candy Land that is the lawn of Building 44 of the Googleplex, where Android is developed.

Nestle's KitKat also made the announcement on its Facebook page, featuring an image of a specially-branded Google edition of the candy bar. And even better, it decided to poke fun at Google competitor Apple, with a hilarious video that parodies that tech company's overtly serious new product announcements. Except instead of having Jonathan Ive blather on about tech specs, it gets a "Chief Breaks Officer" to hold forth on the values of a Kit Kat bar.

Read more about the Kit Kat and Google tie-up on Adage.com.

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Date
Sep 03, 2013
Client:
Google/Kit Kat
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Latest Creativity News on Ad Age

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