Creativity

Google Turns Your Phone Into a Wizarding Wand in 'Fantastic Beasts' Tie-Up

Partnership With Warner Bros. Promotes New J.K. Rowling Movie

By Alexandra Jardine. Published on Nov 02, 2016

Editor's Pick

Google and Warner Bros. Pictures have teamed up to promote the new J.K. Rowling movie, "Fantastic Beasts and Where to Find Them," by letting Android users cast Harry Potter-style "spells" with their phones.

Google's voice assistant will now react to spell words familiar from the "Harry Potter' books to carry out certain commands: for example, saying "Lumos," will turn on the phone's flashlight, while "Silencio" will disable the ringer and notifications. "Nox" will turns the flashlight off.

Fans of the Harry Potter world can also explore the world of "Fantastic Beasts and Where to Find Them" in Google Street View, visiting locations in New York in 1926 as portrayed in the film. They include MACUSA (Magical Congress of the USA); the underground speakeasy The Blind Pig; and the magical apartment of Tina and Queenie Goldstein, two of the film's key characters.

There will also be a virtual reality experience, created via Framestore, using Google's new Daydream View virtual reality headset, and you can download a "Fantastic Beasts" sticker pack to use in Google's messaging app.

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About

Credits

Date
Nov 02, 2016
Client:
Google/Warner Bros.

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