Goose Island Beer Company: A "Tribal" Packaging Spin

Chicago marketing/design company Torque, which specializes in product launches, hence its www.torquelaunch.com site, has created new packaging for several of Chica

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Chicago marketing/design company Torque, which specializes in product launches, hence its www.torquelaunch.com site, has created new packaging for several of Chicago's Goose Island Beer Co. brands. Toque's core branding principle revolves around the concept of defining consumers as "social networks," which the company likes to call "tribes," explains Torque design director Adam Lilly. "In the case of Goose Island, Torque has studied the sophisticated craft beer-drinking tribe
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About

Credits
Date
May 18, 2005
Client:
Goose Island Beer Company
Art Director:
Adam Lilly
Art Director:
Eric Masi
Designer:
Adam Lilly
Designer:
Ian Law
Copywriter:
Gerry Clemons
Illustrator:
Adam Law
Illustrator:
Ian Law
Photographer:
Sean Williams
Design:
Torque
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