Creativity

Poseidon, Mer-Bros and a Castaway Sing the Praises of Gorton's Seafood in These Quirky Spots

Fish Brand Finds Some New Ocean Pitchmen

By Alexandra Jardine. Published on Feb 01, 2018

Editor's Pick

Ads for seafood often fall back on ocean-themed cliches -- grizzled fishermen, sea shanties and lapping waves. But a quirky new campaign by Gorton's seafood digs deeper to find some more humorous ocean pitchmen to sing the brand's praises -- including a buff Poseidon, some muscular "mer-bros" and a castaway.

The spots inject some offbeat humor into messages about the health benefits of Gorton's products: for example the "mer-bros" lift shell weights and eat their protein, in the form of Gorton's fish sandwich, while explaining "You know Mer-Bros aren't born with this physique…we still have to eat right."

The ads, by Connelly & Partners, were shot on White Point Beach in San Pedro, California, and directed by Hungry Man's Conor Byrne.

Chris Hussey, vice president of marketing at Gorton's, says in a statement: "What we liked about this year's campaign was how Connelly Partners represented our brand heritage--the food, color, Fisherman, and of course, the jingle--while adding a fresh, modern and fun feel."

Gorton's isn't the only fish brand trying to update its image -- over in the U.K., frozen fish product Birds Eye fishfingers recently updated its long running campaign featuring a bearded "Captain Birdseye" with a younger version, played by a good-looking Italian actor.

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About

Credits

Date
Feb 01, 2018
Agency:
Connelly Partners
Client:
Gorton's Seafood
Chief Creative Officer:
Alyssa Toro
Associate Creative Director:
Carissa Mak
Senior Copywriter:
Michelle Ellis
Director of Production:
Barry Frechette
Broadcast Producer:
Lauren Lukacsko
Production Company:
Hungry Man
Director:
Conor Byrne
Editing House:
Peel & Eat
Editor:
Pete Warren
Producer:
Joel Walker
Color & VFX:
Filipp Kotsishevskiy
Audio Mix:
Brian McKeever
Audio Mix:
Soundtrack Boston
Director of Brand Leadership:
Dana Wantman
Account Director:
Hillary Williams
Brand Supervisor:
Kelley Bolte

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